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Adequan West Coast Dressage Festival

WHO WE ARE

OUR TEAM

Dedicated to giving you a high quality and memorable show experience.
Scott Hayes - Founding Director

Scott Hayes - Founding Director

Scott Hayes is a Canadian entrepreneur & event planner with an immense love for the sports and entertainment industry. With a vast business background in hospitality, marketing, retail and design, Scott now invests his energy in shedding new light onto the world of event planning, and personally hosting sports and entertainment events & shows. Scott currently operates SH Productions in Vancouver, Canada and its USA subsidiary out of Del Mar, California. “Creating a sense of community between professionals, entertainers, athletes and enthusiasts has always been the main goal. I intend to take it beyond my imagination and spread it world wide through my events, my projects and my life.” Scott has a soft spot in his heart for the equestrian sports especially dressage and has worked with Olympians such as Charlotte Dujardin, Carl Hester, William Fox-Pitt, Adelinde Cornellissen bringing them to North America to inspire and educate equestrian enthusiasts. In the spring of 2018, SH Productions will create a new venture in the Adequan West Coast Dressage Festival, an seven week competition festival inspired by the similar competition series in Florida which has inspired Scott for years.
Heather Petersen - Competition Manager/Secretary

Heather Petersen - Competition Manager/Secretary

USEF Technical Delegate, FEI Level 1 Steward, USDF Region 5 Director, Member of USDF Competition Management, Awards and By Laws Committees, Secretary of the 2003, 2005, 2007, 2010, 2012, 2013, 2014, 2016 and upcoming 2017 USDF Region 5 Championships, upcoming 2017 USDF Region 4 Championships, 2003-2017 RMDS Championships; Secretary and co-organizer for the Paragon CDI *** and the Estes Park CDI***, secretary/manager for many other successful national competitions and Past President of RMDS. Petersen has organized 4 USDF L programs, 2 USEF ``r`` Dressage Judge programs, several educational symposiums and assisted with the 2004 USDF National Trainers' Conference organization. Petersen's attention to detail and understanding of the rules of the equestrian road is blended by her determination to deliver an accurate and encouraging product. She has rightfully earned the reputation as a ``can-do`` leader in the RMDS organization, and is not easily daunted by well-worn ways of working. Her many years of management within the McDonalds Francisee give her a very thorough knowledge of business, budgeting and the corporate world.
 Joe Coleman - Competition Manager

Joe Coleman - Competition Manager

Joe’s dressage show experience dates back more than 25 years ago to the Pantano show circuit in Arizona and managing AHSA recognized shows and CDI competitions for Central Arizona Riding Academy. Joe then moved into managing the grounds for Dressage in the Rockies, eventually managing the CDI’s there with Michael Weiss as organizer. During this time Joe obtained his USEF Technical Delegate license to compliment his management and footing experience. Since then he’s officiated at numerous recognized competitions around the country including USDF Regional Championships in Texas, Georgia and North Carolina. In the meantime he’s continued his show management opportunities by organizing Level 3 competitions in St. Louis and Kansas City. Joe is the go-to dirt guy under contract for competitions utilizing diverse footing conditions, such as Estes Park, Colorado Horse Park, National Equestrian Center in Lake St. Louis, Miller Coliseum in Murfreesboro, TN and other facilities around the country. During this time Joe, along with wife Joyce Hardesty, traveled thousands of miles campaigning with their daughter Ellie rising thru the dressage ranks, eventually competing at Young Riders in Lexington, VA. Ellie currently resides in San Diego, now competing her Dutch Warmblood Gio at Prix St. Georges. With more than 20 years of Colorado show experience Joe is well known locally by competitors as a friendly face at competitions as well as a knowledgeable USEF official regarding rules and competitions.
Kim Dennis - Administrative Director

Kim Dennis - Administrative Director

Kim grew up riding and competing in the hunter/ jumper circuit, igniting her passion for equestrian event management. Along with completing her BBA degree, she brings an experienced background in equestrian and corporate project, event, and facility management to the team.
Elizabeth Trenchard - Marketing Design

Elizabeth Trenchard - Marketing Design

Elizabeth brings 15 years of design experience to the Adequan West Coast Dressage Festival team. Earning a degree in Multi Media from the Vancouver Film School in 2002, her passion for horses and dressage led her to specialize in design for equestrian sport. Liz also competes in dressage at the CDI level and has trained her horse from a weanling to Grand Prix.
Jessica Eaves Mathews – VIP & Hospitality Director

Jessica Eaves Mathews – VIP & Hospitality Director

Jessica Eaves Mathews is founder of Silfaun Productions, the new premiere Equestrian VIP Experience Production Company on the west coast. Jessica and her team provide equine show and event production companies with one-stop, full-service VIP Experience design and management for horse show or horse event guests. They handle all the work relating to the VIP sales, design, set-up, management and tear-down, so their clients can focus on producing their best horse show or clinic possible. Jessica specializes in creating world-class, exceptional VIP experiences, such as VIP tables and tents for horse shows or high-level clinics. Jessica has years of experience creating high-level, VIP events in the business world, from black-tie Galas to conferences, and is now using her experience to help create top notch horse events on the west coast. She is also an entrepreneur, lawyer, author and speaker, as well as as amateur Dressage rider and the mom of Katherine Mathews, up-and-coming Junior Rider in the USEF and in the Adequan FEI North American Junior Young Rider Championship circuits.
Rhonda Ohnesorge – Sponsorship Coordinator

Rhonda Ohnesorge – Sponsorship Coordinator

At ten years old, Rhonda’s German father told his strong-willed daughter that her love of horses was “just a passing phase.” Now, three horses, four decades and five career changes later- she still hasn’t “grown out of it.” Rhonda’s diverse award-winning career includes working for local, regional and global companies with such titles as National Sales Manager, Director of Sales & Marketing, Special Events Manager, Director of Development and Prototype Manager- in the fields of hospitality, health, recreation and technology. But recently, this Solana Beach resident feels like she’s won the lottery in her new roles with Dressage Festival & SH Productions, West Palms Events & the Del Mar National Horse Show- developing win/win partnerships with fellow equestrians & the companies, products and services that are eager to support the horse sport industry she is most passionate about. When not working, she’s most likely at Del Mar’s dog beach with her lab, Beauregard, standing at an easel perfecting her watercolor skills- or most likely at Sunset Horse Ranch trying to sit her spicy senior Hanoverian mare’s forward trot. Please contact her or 858-437-3322.